I get a lot of drawing tutorial requests a day. Some are good, and some are not. In this video I explain my thought process in selecting which characters I do tutorials on.
I am pretty vigilant with my selections. Since I’m a one-man team with limited time, energy, and budget, I choose my tutorials very carefully. For now I pick the ones that will have the greatest effect on my viewers and in the growth of this channel.
As my channel grows, my library of tutorials expands, and my views increase, it will be easier for me to do obscure secondary characters or less popular characters.
For now, I’ll stick with my guidelines. And so here they are. In general, a request has to answer ‘YES‘ to most if not all of these:
1. Is it a popular, mainstream character? In other words, people who don’t usually watch whatever the show, movie, comic, or video game still know who that character is. Think like a salesperson — When is the best time to sell Christmas trees? School supplies? To maximize your sales, you need to sell them at the right season. If your request is for a character from an upcoming movie, the best time to release that character’s tutorial is when we are closer to the movie’s release. This way, the tutorial video will ride the wave of that movie’s interest, hype, and popularity. I could post a Justice League Flash tutorial video right now, but it won’t be as impactful as when I release one just before the Justice League movie is released.
2. Is it a popular YouTube search topic? I use several keyword tools to see how often people search for tutorials on characters. If a character scores low in the search rankings, I expect that character’s tutorial video will perform poorly as well. Also, not all characters in popular movies/shows/comics/video games are going to be popular tutorials. Consider the view counts for my Doctor Strange and Karl Mordo videos. Remember that they appear in the same movie:
3. Is it easy to do a tutorial on? Some things are very difficult or time-consuming to do tutorials on, like portraits of actors/actresses. I also try to avoid characters that don’t have distinct costumes or designs. Like 007 James Bond — at the end it’ll just look like a guy in a suit. Or Jason Bourne — there’s no design in his look that makes him distinct. I purposefully look for unique designs. They are easier to recognize.
4. Does it fit the theme or format of my YouTube channel? I have a very specific genre I choose characters from. A quick look at my videos and you’ll get a good idea of what I like to draw. So you probably won’t see me do tutorials on Shopkins, My Little Pony, or Twilight anytime soon.
5. I haven’t done a tutorial of that character already. Since there are too many characters out there to draw, I try not to do the same character twice. I’ll occasionally do variations of the same character, but that’s usually for characters with very popular variations. 9.5 times out of 10, I choose to do new characters.
6. Is there a good reference photo? I need a lot of good, clear reference photos to get a good idea of a character’s design. If no reference photos are available, it may take a while.
As you post your request, there are a few things to remember:
Don’t be spammy. Please don’t go to different videos, or my different social media accounts to say the same thing.
Don’t be entitled or rude. Remember that there’s a lot of effort on my part to make these videos, and they are offered to you FOR FREE. A little appreciation goes a long way.
Don’t ‘thumb down’ a video just because you’re not a fan of that character or property. I make videos for a lot of people’s interests, not just your own. If I make a tutorial for a character you’re not interested in, the best thing to do is not watch that video. There’s no sense in clicking on that video, watching a bit of it, then hitting the thumbs down button. Leave that video for the fans of that character.
Since I get A TON of requests everyday, I ask all of you to please be understanding and patient with me as I can only do several tutorials per week. Thanks!